The Institute of Marketing and Management (IMM) is a premier business school established in 1969 by Dr. Jagjit Singh, a renowned marketing and management expert. Located in the Qutab Institutional Area of South Delhi, IMM is recognized by the All India Council for Technical Education (AICTE) and is a member of the AACSB Business Education Alliance. With over five decades of academic excellence, IMM has produced more than 20,000 alumni who have excelled in various industries worldwide.

Academic Programs

IMM offers a two-year full-time Post Graduate Diploma in Management (PGDM) program with nine dual specializations, including Marketing, Finance, Human Resources, International Business, and Operations. The curriculum integrates contemporary topics such as Artificial Intelligence, Machine Learning, Data Science, Python, and Metaverse 2.0, providing students with a comprehensive understanding of modern business practices.

Infrastructure and Facilities

The IMM campus is equipped with state-of-the-art facilities, including air-conditioned classrooms, a digital library, a hi-tech lab, and modern auditoriums. Students have access to Wi-Fi services, a cafeteria offering hygienic food, and separate hostel accommodations for both boys and girls. Additional amenities include a gymnasium, recreation center, and on-campus medical facilities.

Placements and Internships

IMM boasts an impressive placement record, with the highest domestic salary package reaching INR 18 LPA and the highest international package at INR 21 LPA. The average salary package offered to graduates ranges between INR 8.5 LPA and INR 9.5 LPA. Top recruiters include Amazon, Deloitte, Accenture, ICICI Bank, and HDFC Bank. The institute also offers paid live projects, multiple summer and winter internships, and a dedicated placement cell that ensures near 100% placement for its students.

Admission Process

Admission to the PGDM program at IMM is based on academic performance and scores from national entrance exams such as CAT, XAT, MAT, CMAT, or GMAT. The application process involves filling out an online form, paying an application fee, and attending a Group Discussion and Personal Interview (GD/PI) session. Preference is given to candidates with work experience. The total fee for the two-year program is approximately INR 8.91 lakhs, with options for collateral-free education loans.

Global Exposure

IMM emphasizes global learning through its Global Immersion Program, offering students live online training sessions from AACSB-accredited partner institutions in the USA and UK. Additionally, students participate in fully paid international study excursions, enhancing their global perspective and employability.

The Institute of Marketing and Management (IMM) in New Delhi offers a range of management programs, with its flagship being the Post Graduate Diploma in Management (PGDM). This full-time, two-year program provides dual specializations in areas such as Marketing, Finance, Human Resources, Operations, and International Business.

PGDM Program Fee Structure (2025–2027)

The total fee for the PGDM program is approximately ₹10,80,000, which includes tuition, study materials, business suits, and other academic-related expenses. Additional charges for hostel, transportation, and other facilities may apply. The fee is structured to be paid in multiple installments:

  • Registration Fee: ₹75,000 (due upon admission confirmation)

  • 1st Installment: ₹3,50,000

  • 2nd Installment: ₹2,50,000

  • 3rd Installment: ₹2,25,000

  • 4th Installment: ₹1,80,000

Note: The exact due dates for each installment will be provided upon admission.

Students can pay fees through various methods, including UPI, Net Banking, Credit/Debit Cards, Razorpay, or Atom. IMM Delhi adheres to the AICTE guidelines regarding fee refunds.

Hostel Fees

Hostel accommodations are available for students, with fees ranging between ₹1,00,000 to ₹1,50,000 per year, depending on the type of accommodation chosen. These facilities are designed to provide a comfortable living environment conducive to academic focus.

Scholarships and Financial Aid

IMM Delhi offers a variety of scholarships to help students manage their education costs:

  • Merit-Based Scholarships: For students with high academic scores and top entrance exam ranks.

  • Need-Based Scholarships: Support for students from economically weaker backgrounds.

  • Early Bird Discounts: Special fee waivers for early applicants.

Note: Scholarships are limited and offered on a first-come, first-served basis, so early application is encouraged.

Other Programs

In addition to the PGDM, IMM Delhi offers:

  • Bachelor of Business Administration (BBA): A three-year undergraduate program with a total fee of ₹4,95,000.

  • Executive PGDM: A one-year, part-time program designed for working professionals, with a total fee ranging between ₹4,00,000 to ₹5,00,000.

  • Short-Term Certification Programs: Courses in areas like Digital Marketing, Business Analytics, and Entrepreneurship, with fees varying based on the course.

The Institute of Marketing and Management (IMM) in New Delhi offers a comprehensive admission process for its flagship Post Graduate Diploma in Management (PGDM) program. This two-year, full-time course is designed to equip students with advanced management skills and dual specializations in areas such as Marketing, Finance, Human Resources, and Operations.

📝 Admission Process

  1. Application Submission: Prospective candidates can apply online through the official IMM website or submit a physical application at the campus. An application fee of ₹900 is required, payable online.

  2. Eligibility Criteria:

    • A Bachelor’s degree in any discipline from a recognized university.

    • A minimum of 50% aggregate marks in the undergraduate program.

    • Valid scores from national management entrance exams such as CAT, MAT, XAT, ATMA, CMAT, or GMAT.

  3. Selection Process:

    • Shortlisted candidates based on entrance exam scores will be invited for a Group Discussion (GD) and Personal Interview (PI).

    • Work experience and extracurricular achievements are considered advantageous.

    • Final selection is based on a combination of academic performance, entrance exam scores, GD/PI performance, and overall profile.

📅 Important Dates

  • Application Deadline: Typically by April 30 each year.

  • Entrance Exam Cut-offs: Expected percentiles vary by exam:

    • CAT: 60–70%

    • MAT: 75–80%

    • XAT: 65–70%

    • CMAT: 70–75%

    • ATMA: 70–75%

Note: Cut-offs are indicative and subject to change based on the applicant pool and institutional discretion.

💰 Fee Structure (2025–2027)

  • Total Fee: ₹10,80,000, payable in installments over two years.

  • Breakdown:

    • Registration Fee: ₹75,000

    • 1st Installment: ₹3,50,000

    • 2nd Installment: ₹2,50,000

    • 3rd Installment: ₹2,25,000

    • 4th Installment: ₹1,80,000

Note: Hostel and other ancillary fees are additional and vary based on accommodation type.

🏠 Hostel Facilities

IMM Delhi offers on-campus hostel accommodations with the following options:

  • Twin Sharing Room: ₹1,20,000 per annum

  • Triple Sharing Room: ₹1,00,000 per annum

  • Single Occupancy Room: ₹1,50,000 per annum

Note: All hostel fees include accommodation, Wi-Fi, meals, and security.

🎓 Scholarships and Financial Aid

IMM Delhi provides merit-based scholarships to deserving students, which can significantly reduce the financial burden. Additionally, the institute offers collateral-free education loans to support students in financing their education.

The Institute of Marketing and Management (IMM) in New Delhi is a prominent private business school established in 1969. It is recognized for its specialized focus on marketing and management education.

🏛️ Accreditation and Approvals

IMM Delhi holds several key accreditations and memberships that underscore its commitment to quality education:

  • AICTE Approval: The institute's Post Graduate Diploma in Management (PGDM) program is approved by the All India Council for Technical Education (AICTE), Ministry of Education, Government of India.

  • Global Memberships:

    • AACSB: IMM is a member of the Association to Advance Collegiate Schools of Business (AACSB), a global accrediting body for business schools.

    • AUAP: The institute is a member of the Association of Universities of Asia and the Pacific (AUAP).

    • AMDISA: IMM is affiliated with the Association of Management Development Institutions in South Asia (AMDISA).

  • International Recognition: IMM is fully accredited by the South African Council on Higher Education (CHE) and is registered with the Department of Higher Education & Training in South Africa.

🏆 Rankings and Recognitions

While IMM does not appear in the National Institutional Ranking Framework (NIRF) rankings, it has received various accolades:

  • Top 10 Sales & Marketing Colleges in India: Listed by Higher Education Review.

  • Best Business School of the Year 2022: Awarded by ASSOCHAM.

  • India’s Inspirational Brands & Leaders 2022: Recognized for its contributions to education and leadership.

These accreditations and recognitions highlight IMM's dedication to maintaining high educational standards and its active engagement in both national and international academic communities.

The Institute of Marketing and Management (IMM) in New Delhi has established a strong track record in student placements, with a dedicated Corporate Resource Centre (CRC) facilitating industry interactions, internships, and career development initiatives.

📈 Placement Highlights

  • Highest Domestic Package: ₹19.5–21 LPA

  • Highest International Package: ₹21–30 LPA

  • Average Package: ₹8.5–9.5 LPA

  • Total Recruiters: Over 500

  • Total Placements: 2,000+ students placed

  • Pre-Placement Offers (PPOs): 27 students received PPOs in the 2022 batch

🏢 Top Recruiters

IMM Delhi attracts a diverse range of recruiters across various sectors, including:

  • Consulting & Analytics: Deloitte, Ernst & Young (EY), KPMG, Accenture, PwC

  • Banking & Finance: ICICI Bank, Kotak Mahindra Bank, HDFC Bank, Axis Bank, American Express

  • FMCG & Retail: Reckitt, Berger Paints, Maruti Suzuki, LG Electronics, ITC

  • E-Commerce & IT: Amazon, Flipkart, Wipro, HCL, Capgemini, Tata Consultancy Services (TCS)

  • Others: PepsiCo, Coca-Cola, Hero MotoCorp, Saint-Gobain, Aditya Birla Group

🎓 Internship Opportunities

IMM Delhi students have interned with leading organizations such as:

  • Anand Rathi

  • Bank of Baroda

  • Birla Tyres

  • Devyani International Ltd

  • Focus Television Group

  • Hitachi India Pvt Ltd

  • Jabong.com

  • Matrix Cellular

  • Orient Blackswan

  • Paharpur Business Centre

  • People Matter

  • Philips Electronics India Limited

  • Sara Technologies

These internships span various sectors, including e-commerce, consulting, finance, FMCG, and IT, providing students with practical experience and exposure to industry practices.

🧭 Career Support

IMM Delhi's CRC offers comprehensive support to students, including:

  • Personality development sessions

  • Resume building workshops

  • Mock interviews and group discussions

  • Pre-placement talks with recruiters

  • Industry visits and webinars

  • One-on-one mentorship from industry experts

This holistic approach ensures that students are well-prepared for the competitive job market.

The Institute of Marketing and Management (IMM) in New Delhi is a prominent private business school established in 1969. While it may not feature prominently in national rankings like the NIRF (National Institutional Ranking Framework), IMM has garnered recognition for its specialized focus and industry connections.

🏆 Recognitions and Accreditations

IMM holds several accolades that highlight its strengths in management education:

  • Top 10 Sales & Marketing Colleges in India by Higher Education Review (2022)

  • Best Business School of the Year 2022 by ASSOCHAM

  • Gold Award for Innovation by AIMS (Association of Indian Management Schools)

  • Most Promising Brand by Economic Times

  • India’s Inspirational Brands & Leaders 2022

  • Best Business School with Excellent Placement Record in 2022

Additionally, IMM is accredited by the All India Council for Technical Education (AICTE) and is a member of the Association to Advance Collegiate Schools of Business (AACSB), Association of Universities of Asia and the Pacific (AUAP), and Association of Management Development Institutions in South Asia (AMDISA).

📊 Rankings

While IMM does not appear in the NIRF rankings, it is recognized for its specialized programs and industry connections. The institute has been listed among the Top 10 Sales & Marketing Colleges in India by Higher Education Review in 2022

🎓 Conclusion

IMM New Delhi may not be featured in national rankings, but it has established a strong reputation in the field of management education, particularly in sales and marketing. Its specialized programs, industry collaborations, and accreditations make it a noteworthy choice for students pursuing careers in these areas.

Here’s a detailed overview of the facilities available at the Institute of Marketing and Management (IMM), New Delhi:

Institute of Marketing and Management (IMM), New Delhi — Facilities

The Institute of Marketing and Management in New Delhi offers a range of modern facilities designed to support the academic and personal growth of its students. These facilities ensure a comfortable, resourceful, and vibrant campus experience.

1. State-of-the-Art Classrooms

  • Fully equipped with modern teaching aids like projectors, smart boards, and audio-visual tools.

  • Comfortable seating arrangements conducive to interactive learning and group discussions.

2. Library and Learning Resources

  • A well-stocked library with a vast collection of books, journals, magazines, and research papers related to marketing, management, finance, and other business domains.

  • Digital resources including access to online databases, e-journals, and research portals.

3. Computer Labs

  • High-speed internet-enabled computer labs with the latest software and tools for management education.

  • Facilities for data analysis, presentations, and industry-standard simulations.

4. Auditorium and Seminar Halls

  • Spacious auditoriums for hosting guest lectures, seminars, workshops, cultural events, and conferences.

  • Advanced audio-visual equipment to support large gatherings and presentations.

5. Corporate Resource Centre (CRC)

  • Dedicated cell for placements, internships, and industry collaborations.

  • Organizes personality development sessions, resume-building workshops, mock interviews, and group discussions.

6. Hostel Accommodation

  • Separate hostels for boys and girls with safe and secure living environments.

  • Basic amenities including mess facilities, common rooms, and Wi-Fi connectivity.

7. Cafeteria

  • Hygienic and well-maintained cafeteria serving a variety of food and beverages.

  • A common area for students to relax and socialize.

8. Sports and Recreation

  • Facilities for indoor and outdoor sports such as badminton, table tennis, cricket, and basketball.

  • Encouragement of extracurricular activities to promote a healthy lifestyle.

9. Transportation

  • Transport facilities for students and staff covering key areas in Delhi NCR.

  • Safe and reliable bus services for easy commuting.

10. Wi-Fi Enabled Campus

  • The entire campus is Wi-Fi enabled to facilitate easy access to online resources and digital communication.

These facilities collectively contribute to an enriching academic atmosphere at IMM, enabling students to learn, grow, and prepare effectively for their professional careers.

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